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You & A With Matt Cutts

Danny: Talking about the 13 year old boy who bought hookers on his dad’s credit card. This was a fake story. IT was picked up on Fox.

Matt: Do you have an expectation of real news. If this was the Onion, it would be different. Matt asking who things Fox should have fact checked. Google found out the truth and for us not to take action …

Earlier today we heard ‘our only job is getting link, if you have to lie about it just do it.” I viewed this as a very special very unique case.

Danny asking: Getting back to the link building. It has been a year of this war on paid links. Matt asked if you’re an in-house SEO, think about your risk portfolio. If you’re an i-house SEO do what is right for the long term and not today.

Matt Cutts “ Do you want to be theMillie Vanilli of SEO?”

Danny: Let’s talk about Page Rank

Matt: Don’t get obsessed about PageRank. Don’t get obsessed about any one signal.

Matt talking about his blog post: http://www.mattcutts.com/blog/

LinkBait all it is that good stuff that people want to link to. There is tons of good stuff when you want to do link bait.

Matt talking about Widget Spam. Make sure the user has an editorial choice.

Danny: Let’s talk about index.

Matt: Google in some rare instances will fill out a form to crawl site. We do this find the deep web or the hidden web.

Here is the rule of thumb to bear in mind. Would users be annoyed if they landed on this page?

There are two parts of Google Guidelines:

1) Technical

2) Quality

Danny: Let’s talk about Mahalo What is the deal?

Matt: Jason is a small guy. I talked to him and I said about what powers his search engine. He is more a content play. He is moving to paid editors adding value.

Danny: We heard about cloaking…

Matt: Beware of clocking. Fix the site structure and I will look in to the Amazon.com thing and I will look in to it.

Danny: Let’s talk about site penalties.

Matt: Google will not go into what is and what is not a penalty. Our goal is to return the best results.

The power is in your hands. Look and correct things. Sometimes people look a too hard. There are penalties.

Danny: Are they penalties, degrees of it?

Matt: Yes

Danny: Talking about blacklist, what are the time limits for being re-included.

Matt: There are times, manual penalties expires after some time. If it is algorithm based fix it. We do re-included sites. We have to protect our users.

Danny: Let’s talk about bot hearding.

Matt: Let’s talk about first flick free. The first click free is part of the Google Index.

Danny: How does Google know a god link.

Matt: We talked about value. We use both the Algorithm and Human Editors. Links leave foot prints. Paid links, be very very careful.

Danny: What about domains and links.

Matt: The original paper was link and pages not domains or anything else. Worry about if it’s a good useful link then it’s worth it.

Danny: If I wanted to bring up a new site, do I put it in the same root domain,

Matt: Yes it does pass authority. Just walk through the user’s POV>

Danny: Tell me the answer.

Matt: Matt talking about him getting emails for people asking for link buys from his site. MattCutts.com

Danny: Talking about hurting other sites by buying links.

Matt: Do the right thing and it will attract links naturally.

Danny: Page rank sculpting

Matt: Usually you do not need to bother with it. If you do your URL structure right you don’t need to worry about it. Take care of the fires first. Using no follow does not hurt.

Danny: Question to Matt, What is it like being the Moral compass for SEO.

Matt: I don’t think I am the moral compass.

Danny: Your like the law.

Matt: I try not to what is right or wrong for Google. But we try to do what is right or wrong for the users. Play me and guess what is right or for users.