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You & A With Matt Cutts

Danny: Talking about the 13 year old boy who bought hookers on his dad’s credit card. This was a fake story. IT was picked up on Fox.

Matt: Do you have an expectation of real news. If this was the Onion, it would be different. Matt asking who things Fox should have fact checked. Google found out the truth and for us not to take action …

Earlier today we heard ‘our only job is getting link, if you have to lie about it just do it.” I viewed this as a very special very unique case.

Danny asking: Getting back to the link building. It has been a year of this war on paid links. Matt asked if you’re an in-house SEO, think about your risk portfolio. If you’re an i-house SEO do what is right for the long term and not today.

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PR Sculpting - Bot Herding

Mike Gray

You have a new site, no money, no links, no Page Rank. Send your PR to the pages that makes the most sense for you.

Step One:

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Mind Blowing Link Building

1) Speakers

a. Roger Montti

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Danny Just finished his keynote address.

Kevin Martin is on stage now (Microsoft.com)

Microsoft.com believes it’s a software problem. Microsoft wants to create choice in the space. This is also their unique value.

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